You know, new generations are more likely to discover and try what’s new. In this globalized world where new food and ingredients are mixed together giving birth to new flavours, beer too has undergone a process of “multiplication”.
New local beers, new flavours (e.g. lemon beer), craft beers: it has been shown that no matter how much money is spent on beer advertisement, millennials tend to prefer these ones, pushed to try them by friends’ advice.
Thus, as generations and tastes change, new marketing strategies need to be found!
Designed by Anthony P. Munoz
Source:
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